Toto Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his shareholding in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following McLaren was appraised at £3.5bn in a change of ownership structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a shareholding approximately five percent.

The 53-year-old will remain as team boss and CEO if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on the matter. The management structure of the team will remain unaltered, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a substantial rise in worth of Mercedes F1 after Ineos Group bought its share for £208 million in 2022.

The rise demonstrates the expansion in valuations of F1 teams recently due to the growing popularity of Formula 1 globally.

This was also seen in the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and earned more than $630 million (£458m) at cinemas worldwide.

It is Pitt's most successful movie and the most successful sports film ever released.

Current Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren, with three Grands Prix remaining this season.

Their lead driver George Russell has won two of the 21 races so far and is in fourth place in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

Billy Jordan
Billy Jordan

Lieke is een ervaren contentstrateeg met een passie voor duurzaamheid en storytelling.